Pet care startup Supertails has raised $30 million in a funding round led by consumer-focused growth equity firm Venturi Partners. The company said it is looking to expand its veterinary services and rapid delivery network across the country.The Series B round also saw participation from Nippon India Alternative Investments and Titan Capital Winners Fund, alongside existing investors Fireside Ventures, RPSG Capital Ventures, Sauce VC, and Saama Capital.Founded in 2021, Supertails offers a full-stack solution for pet care, spanning physical clinics, at-home veterinary services, and digital commerce. The Bengaluru-headquartered startup plans to use the fresh capital to strengthen its end-to-end ecosystem, which currently includes four 24-hour clinics in Bengaluru and a nationwide network of over 100 veterinarians.The investment comes as India’s pet care market is seeing a rapid boom, with the pet population expected to more than double from 32 million pets to 76 million by 2030. The growth is being led by “DINK” (Double Income No Kids) households who see pets as integral members of the family rather than just animals, driving a shift from unorganised to organised branded players.This evolution is visible in the high revenue per pet parent, with monthly pet-related expenses ranging between 5,000 rupees and 15,000… Read MoreYourStory RSS Feed
