Becoming one of the first Indian consumer brands to launch model context protocol (MCP), Swiggy has introduced this AI integration across its business verticals — food delivery platform Swiggy, quick commerce arm Instamart and going-out vertical DineOut. This will allow Swiggy users to place orders via AI tools such as ChatGPT, Claude, Google Gemini, among others. “By bringing MCP to quick commerce, food delivery, and dining out, we’re removing friction from daily decisions and enabling a level of ease, personalisation, and joy that makes on-demand convenience feel effortless,” Swiggy CTO Madhusudhan Rao said. With this launch, Swiggy claimed that Instamart is the first quick commerce platform globally to adopt MCP, allowing users to browse and purchase from an assortment of over 40,000 SKUs using simple, natural language prompts on the AI platform. For context, MCP is an open-source standard introduced by Anthropic in November 2024, allowing AI models to connect with external systems. It acts as a universal, secure bridge, enabling LLMs to move beyond static knowledge to access live, relevant data, such as local files, databases, or APIs, significantly enhancing AI agent capabilities In India, this standard was initially integrated by the fintech platforms such as Razorpay and Cashfree… Read MoreInc42 Media
