In Bharat’s e-commerce landscape, growth is unpredictable. An artisan in Jaipur may receive unexpected orders from Kerala, while a skincare brand in Indore can jump from 50 to 500 orders in a week. As online demand rises, the real challenges begin: managing inventory, navigating cash-on-delivery risks, handling returns, and engaging customers in tier II and III cities, just as in metros. That moment of transition, when ambition outpaces systems, is where many stories of Indian entrepreneurship are truly written.Shiprocket, India’s leading end-to-end commerce enablement platform, has partnered with YourStory to launch ‘A Brand New India: Powered by Shiprocket’, a multi-episode series that goes deep into the journeys of entrepreneurs who are scaling fearlessly, failing forward, and building the future of Indian commerce from every corner of the country.Defining “A Brand New India”This isn’t the India of metro-first startups or English-speaking boardrooms. The ‘New Bharat’ in this series represents founders building from tier II and tier III cities, where culture-rooted brands are finding national audiences. It includes enterprise operators managing thousands of daily orders across fragmented courier networks. And crucially, it’s about the technology stack working behind the scenes: the checkout flows, the engagement automation, the ads platforms, and the shipping… Read MoreYourStory RSS Feed
