Unpacking Petpooja revenue: A deep dive into the SaaS firm’s unconventional growth

If you’ve ever grabbed a bite from a local cafe, a cloud kitchen, or a bustling family-run restaurant in India, there’s a decent chance Petpooja was running the show behind the counter. In a startup world that is often focused on scaling at all costs and chasing global trends, Petpooja carved its own path by building for the small, independent restaurant owner. This approach proved successful.This case study offers insights into building a sustainable, high-growth business by listening to an underserved market. We’re going to pull back the curtain on the Petpooja revenue figures, break down the business model that powers it, and explore the journey from a simple idea to a major player in India’s restaurant tech space. For any aspiring entrepreneur, this deep dive provides lessons on identifying opportunities in overlooked markets.What is Petpooja?Let’s hop back to 2011. The Indian startup scene was active, but most of the action was in consumer-facing apps. Petpooja started its life as a B2B food delivery platform, but the founders, Apaar and Parthiv, quickly spotted a much bigger problem. The small and medium-sized restaurants they were working with were dealing with operational chaos. They were managing orders on paper, tracking inventory in…  ​Read MoreStartupTalky- Business News, Insights and Stories