Myntra, the Flipkart-owned fashion and lifestyle e-commerce platform, has appointed Pramod Adiddam as its new Chief Technology Officer (CTO). The move comes as the company sharpens its focus on technology-led growth and platform scale.Adiddam will lead Myntra’s technology and engineering teams. He will report to CEO Nandita Sinha. His role will focus on building strong systems, improving platform performance, and supporting future innovation.Myntra Strengthens Tech Strategy with New CTO AppointmentMyntra has been increasing its investment in technology to improve the shopping experience, discovery, and personalisation. As competition rises in India’s fashion e-commerce space, technology is becoming central to growth and customer retention.The company is focusing on building long-term digital strength. This includes better data systems, smarter personalisation tools, and scalable platforms. Adiddam’s appointment supports this long-term strategy rather than short-term changes.Industry experts see this as part of a wider trend. E-commerce companies are now prioritising strong tech leadership to stay competitive and future-ready.What Happened: Timeline of the AppointmentApril 2025: Myntra’s former technology leader Raghu Krishnananda exited the company after more than five years in senior product and technology leadership roles.7 February 2026: Myntra officially announced Pramod Adiddam as its new Chief Technology Officer (CTO). The appointment took effect immediately, with… Read MoreStartupTalky- Business News, Insights and Stories
