StartupTalky presents Recap’25, a series of exclusive year-end interviews where we connect with founders and industry leaders to reflect on their 2025 journey and future vision.In this edition of Recap’25, StartupTalky interacts with Ruchi Chilamwar, Creative Director at What a Story, a creative video and animation agency known for simplifying complex products through compelling storytelling.Ruchi shares how the team uses animation and video to solve product confusion for brands, especially in the SaaS space, by creating content that is clear, engaging, and results-driven. The conversation explores shifting video trends, the rise of fast-turnaround content, the role of AI in creative workflows, and why human-led storytelling remains critical. She also discusses building custom creative teams, balancing client expectations, and shifting from standalone videos to full-funnel visual growth engines.StartupTalky: What is What a Story all about, and how do you use video and animation to bring brand stories to life? Ms. Ruchi Chilamwar: We are basically in the business of curing ‘Product Confusion Syndrome’. To put it simply, we help companies explain what they do without boring people to death. A lot of businesses, especially in SaaS, have really complicated products or services that are hard to describe in a few sentences. So… Read MoreStartupTalky- Business News, Insights and Stories
