Delhi NCR-based meat delivery company Zappfresh has entered into the frozen vegetarian snacks category, under the brand name “Meevaa Foods”, as part of scaling its ready-to-eat food category expansion. Meevaa Foods products will be available in the markets of Delhi NCR from February 9, followed by Mumbai and Bengaluru from March 1. In a statement, Zappfresh said that it has earmarked a capital infusion of ₹10 Cr to scale its frozen food operations over the next two to three years. The company intends to roll out 12 frozen veg products including samosas, momos, kebabs and patties as Meevaa Foods’ pilot. It also plans to introduce additional products every quarter based on the nature of demand. Zappfresh expects imports and exports to account for around 15-20% of its frozen food volumes. The development comes shortly after the company acquired a controlling stake in Avyom Foodtech with a capital infusion of INR 7.5 Cr via private placement. The subsidiary, which was also founded by Zappfresh cofounder Deepanshu Manchanda, subsequently entered into a binding agreement with RTC brand Ambrozia Frozen Foods to acquire its food processing business via a slump sale. “Our recent acquisition in the frozen and processed foods segment enabled us… Read MoreInc42 Media
