Indian gaming and entertainment startup Zupee has laid off around 200 employees in a fresh round of job cuts as part of a strategic restructuring of its business. The move marks the company’s second major workforce reduction in recent months, as it moves away from its earlier real-money gaming model and shifts focus towards short-form content and new digital entertainment formats.The layoffs impact teams across technology, product, and customer support functions, reflecting a broader reorganisation of operations. This comes after Zupee had already cut around 170 roles in an earlier phase of restructuring, taking the total number of job losses at the company to nearly 370 employees over the past few months.Why Zupee Is Restructuring Its Business ModelZupee was previously a major player in India’s real-money gaming ecosystem, offering skill-based games with cash rewards. However, the sector faced a major shift after the Indian government banned real-money gaming platforms under the Promotion & Regulation of Online Gaming Act, 2025. The regulatory change effectively shut down the company’s core revenue model.Following the ban, Zupee began reshaping its strategy to survive in a post-real-money gaming environment. The company started reducing costs, shutting down cash-based gaming operations, and redirecting investments into new digital… Read MoreStartupTalky- Business News, Insights and Stories
