Kerala based Preventify, healthcare startup focused on delivering standardized, high-quality preventive and chronic care in Tier-2 and Tier-3 India, has raised ₹2 crore in a pre-seed funding round led by operator-led accelerator PedalStart. The round also saw participation from a strong group of strategic angel investors, including Viren Shetty (Narayana Health), Jatin Kakrani (Dezy), the founders of Supertails, the founders of Agrizy, and senior leaders from India’s healthcare ecosystem. The capital raised will be deployed to build Preventify’s first cluster of 10 clinics, expand its chronic and lifestyle disease management programs, and strengthen its technology, diagnostics, and pharmacy integration. The company aims to create a repeatable, capital-efficient model for delivering consistent healthcare outcomes across underserved semi-urban and smaller towns.Founded with the mission of bringing branded, evidence-based healthcare closer to where people live, Preventify operates at the intersection of clinical protocols, technology, diagnostics, and long-term patient engagement. The startup currently operates three clinics in Kerala and has already served over 40,000 patients, demonstrating strong demand and trust in markets where access exists but care quality and consistency remain fragmented.“Healthcare in Tier-2 and Tier-3 India is not a problem of access anymore-it’s a consistency and continuity problem,” said Nirmal NR, Co- Founder and CEO- Preventify. “Patients often have…  ​Read MoreStartupTalky- Business News, Insights and Stories

Myntra, the Flipkart-owned fashion and lifestyle e-commerce platform, has appointed Pramod Adiddam as its new Chief Technology Officer (CTO). The move comes as the company sharpens its focus on technology-led growth and platform scale.Adiddam will lead Myntra’s technology and engineering teams. He will report to CEO Nandita Sinha. His role will focus on building strong systems, improving platform performance, and supporting future innovation.Myntra Strengthens Tech Strategy with New CTO AppointmentMyntra has been increasing its investment in technology to improve the shopping experience, discovery, and personalisation. As competition rises in India’s fashion e-commerce space, technology is becoming central to growth and customer retention.The company is focusing on building long-term digital strength. This includes better data systems, smarter personalisation tools, and scalable platforms. Adiddam’s appointment supports this long-term strategy rather than short-term changes.Industry experts see this as part of a wider trend. E-commerce companies are now prioritising strong tech leadership to stay competitive and future-ready.What Happened: Timeline of the AppointmentApril 2025: Myntra’s former technology leader Raghu Krishnananda exited the company after more than five years in senior product and technology leadership roles.7 February 2026: Myntra officially announced Pramod Adiddam as its new Chief Technology Officer (CTO). The appointment took effect immediately, with…  ​Read MoreStartupTalky- Business News, Insights and Stories

In a world that equates busyness with worth, doing less can feel uncomfortable—almost wrong. You sit down to rest, and instead of feeling relieved, your mind starts racing. Shouldn’t I be doing something? Am I falling behind? Am I wasting time? The guilt creeps in quietly, even when you know you’re exhausted.This guilt isn’t random. It’s learned. We’ve been conditioned to believe that productivity defines value, that rest must be earned, and that slowing down means losing momentum. So when you choose to do less—work fewer hours, take a break, say no, or simply pause—you don’t just stop moving. You confront deeply ingrained beliefs about success and self-worth.Releasing guilt around doing less is not about becoming passive or unmotivated. It’s about creating a healthier relationship with effort. It’s about understanding that rest, boundaries, and slower seasons are not signs of failure; they are part of a sustainable life. And in a busy world, learning to let go of this guilt may be one of the most important skills you can develop.Why doing less makes us feel guilty — and how to let go1. Understanding where productivity guilt comes fromGuilt around doing less doesn’t appear out of nowhere. It is shaped…  ​Read More​YourStory RSS Feed

Built on pillars of ingenuity, India’s fintech industry, now home to nearly 10,000 companies, is on the cusp of a structural transformation. While UPI anchored the first wave of digital payments, the next frontier moves beyond faster apps toward adding a layer of autonomous intelligence to the entire user experience.Technologies, such as Artificial Intelligence (AI), Machine Learning (ML), and Blockchain, along with models like embedded finance, AI-powered credit decisioning, personalised financial planning for MSMEs, and real-time payment innovation go beyond digital wallets or developing faster mobile apps, adding a layer of intelligence to the entire user experience.The shift from simple automation to autonomous systems, that learn, predict, and act on behalf of users, is structurally changing the landscape.The shift to agentic intelligenceThe fintech market reached $30 billion in 2025, with 88% adoption among top performers. In 2026, we’ll see businesses transcend backward-looking reporting by deploying self-correcting AI and autonomous agents that turn foresight into a competitive advantage. While traditional chatbots handle rule-based tasks, agentic advisory executes complex workflows, empowering customers to make intelligent decisions powered by predictive science.The true power of this shift lies in the synergy of AI and human intelligence (HI). By pairing advanced agentic AI with HI,…  ​Read More​YourStory RSS Feed

The Goa Police have issued a strict new directive warning that anyone taking photos or selfies of tourists without their consent could be detained or face legal action. The guideline is intended to protect visitors from harassment, privacy invasion and exploitation — especially against those who feel uncomfortable being photographed by strangers, influencers or photographers without agreeing to it first. Police officials emphasise that consent is mandatory before capturing images of tourists, and that anyone repeatedly violating this rule could face consequences under relevant laws related to harassment, privacy and public order. Why Goa Police Are Taking This Step Goa remains one of India’s top tourism destinations, attracting millions of domestic and international visitors each year. However, local authorities have received multiple complaints from tourists who felt intruded upon, pressured or followed by strangers taking their pictures, particularly in popular spots like beaches, markets and nightlife areas. In response, Goa Police say they are strengthening their focus on visitor safety and comfort by discouraging unsolicited photography. The move comes amid growing global conversations about privacy rights, digital safety and respectful tourism behaviour. Law enforcement officials stress that tourists should feel free to enjoy their travel experience without undue attention or…  ​Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups

Under the new India-United States interim trade agreement, India has agreed to eliminate import duties on a wide range of U.S. products, granting them zero customs tariffs when they enter the Indian market. This move is part of a broader effort to deepen bilateral trade relations while maintaining safeguards for sensitive domestic sectors. The tariff exemptions are designed to reduce costs for Indian businesses and consumers importing American goods, and to open up the Indian market to competitive global suppliers. Complete List of U.S. Goods to Enter India Duty-Free The following categories of products from the United States will attract zero import tariffs under the new trade framework: 1. Agricultural and Food Products Distillers Dried Grains with Solubles (DDGS), used in animal feed Certain nuts and dry fruits such as walnuts, almonds, pistachios Wine, spirits and other alcoholic beverages Other selected food and agricultural products as agreed in quota arrangements 2. Medical and Healthcare Products Select medicines including drugs used in cancer, heart and other major treatments Medical devices and diagnostic equipment such as microscopes and X-ray valves Hearing aids and related apparatus 3. Technology and Electronics Computer-related products and components Information and communication technology (ICT) goods for data centres…  ​Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups

India is in the middle of a boom in financial inclusion with an increasing number of households getting access to credit. No wonder, household debt has scaled its peak of 42% of the GDP.  The ease of credit from a rising number of digital lending platforms and fintechs pushed the share of final private consumption expenditure (PFCE) in GDP to 61.5% in FY26. But the surge in the new-to-credit borrowers has exposed gaps in the traditional lending practices, especially in terms of collections.  Without strong collection practices, lenders run the risk of accumulating NPAs. They rely on third-party collection agencies, which largely operate through inefficient manual processes. The middlemen they deploy are infamous for unethical tactics like harassing and intimidating borrowers.  Seeing the challenges in this highly fragmented space, Ananth Shroff and Ranjith BR spotted an opportunity to build the rails for a tech-based collections platform. In 2022, the duo founded DPDzero to offer lenders a plug-and-play solution that could help them handle recoveries in a transparent, efficient and ethical manner. The name DPDzeo was adapted from the mission of ‘zero days past due’ that helps lenders to collect every payment on time.  The concept has attracted investor interest with…  ​Read MoreInc42 Media

India has agreed on a quota-based duty concession for apples from the United States as part of the interim India-US trade agreement, but the government has taken steps to ensure that domestic farmers remain protected. Commerce Minister Piyush Goyal told a business conclave that imports won’t undercut local producers because a minimum import price has been set for US apples, ensuring they arrive in India at no less than Rs 75–80 per kilogram — a level meant to prevent cheaper foreign fruit from flooding the domestic market while enabling controlled trade between the two economies. What the Minimum Import Price Means for Apple Imports Under the proposed interim trade pact between India and the United States, India has agreed to offer duty relief on certain products, including apples, but with strong safeguards in place: A minimum import price (MIP) for apples has been fixed to prevent extremely low-priced imports from undercutting Indian growers. Import duties remain significant, and only limited quotas will be allowed under the concession framework. This effectively means that apples imported from the US will not be allowed to enter the Indian market below the set price threshold, giving domestic growers room to compete. According to the…  ​Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups

The Bengaluru Metro (Namma Metro) fare revision has been paused indefinitely after political disagreement between the ruling coalition partners in Karnataka. Plans to raise metro ticket prices were shelved as the Janata Dal (Secular) and Bharatiya Janata Party clashed over the proposal, creating uncertainty for commuters and the city’s transport authority. The debate has triggered public concern about future fare increases, commuter costs and the overall financial health of the metro network. What Was Proposed: Planned Metro Fare Increase Transport authorities had proposed an increase in Namma Metro fares to help address rising operational costs and narrow the widening revenue gap. The revised fare structure sought to adjust tickets across distance slabs, potentially affecting daily commuters, occasional riders and long-distance travellers. Official sources indicated that the plan was aimed at ensuring the metro’s financial sustainability while balancing affordability for passengers, especially in a city with high reliance on public transport. Political Standoff: JD(S) vs BJP Over Fare Revision The fare hike proposal became politically contentious, with coalition partners unable to agree on the timing, quantum and public messaging of the increase. The Janata Dal (Secular) reportedly opposed the revision, citing commuter hardship and inflationary pressures on the public, while the…  ​Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups

Air travellers in India may face higher domestic flight ticket prices from April 2026 as airlines adjust to ongoing operational and financial pressures triggered by disruptions at one of the country’s largest carriers. Industry experts warn that the market could see a noticeable uptick in airfare once peak summer travel season begins, affecting both leisure and business flyers. The possible price rise comes amid wider supply challenges, increased fuel costs, and capacity adjustments by airlines responding to fluctuating demand and pilot shortages. Why Airfare May Go Up: Market Factors Explained Several key industry dynamics are contributing to the expected increase in ticket prices: 1. Operational Disruptions at Major Airlines A major airline disruption has reduced available seat capacity in the domestic market, tightening the balance between demand and supply. When fewer seats are available on popular routes, airlines may increase prices to manage bookings and cover higher operating costs. 2. Fuel and Operating Cost Pressures Jet fuel accounts for a significant portion of airline expenses, and sustained or volatile fuel prices can put pressure on profitability. To maintain financial stability, carriers often pass part of these costs onto consumers through higher fares. 3. Capacity Adjustments and Pilot Availability India’s aviation…  ​Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups